Sustainability is a core focus for the Champion brand, both on a product and business level. We’re taking steps to become more environmentally friendly by introducing solutions such as sourcing and using more recycled materials, as well as looking to implement more long-term measures like reducing our waste to landfill.

Reducing Waste to Landfill

Where possible, we reuse waste fabrics for protective packing and always aim to source and use recyclable materials.

Use of Renewable Energy

We’re using renewable energy solutions where possible to help our business become greener and better.


Our product cartons are made from recyclable cardboard and can be reused time and time again.

Sourcing of Alternative Fabrics

We aim to use environmentally friendly fabrics and materials that have less of a negative impact on the planet.

Reducing our Carbon Footprint

We’ve been taking measures to reduce our carbon footprint, including reducing paper and water wastage, using hybrid vehicles, and buying locally.

Proudly Handmade in Great Britain

All Champion products are handmade in Great Britain from our dedicated factories and suppliers.

Our goals for the future

Championing a greener tomorrow

We’re determined for the Champion brand to be as sustainable as possible, that’s why we’ve set ourselves the following goals to become a greener, better business:

By the end of 2023, we aim to:

Further reduce our carbon footprint by 25% and aim for carbon negative or neutral.